Food Theory: What MrBeast Isn't Telling You About Feastables...
Food Theory: What MrBeast Isn't Telling You About Feastables... is a easy American recipe that serves 4. 250 calories per serving. Recipe by The Food Theorists on YouTube.
Prep: 13 min | Cook: 40 min | Total: 1 hr 3 min
Cost: $143.20 total, $35.80 per serving
Ingredients
- 1 bar Feastables Milk Chocolate Bar (reformulated formula, break into 4 equal pieces)
- 1 bar Hershey's Milk Chocolate Bar (classic US milk chocolate)
- 1 bar Lindt Milk Chocolate Bar (Swiss premium milk chocolate, smooth texture)
- 1 bar Cadbury Dairy Milk Chocolate Bar (British style milk chocolate)
- 1 liter Water (room temperature, for palate cleanse)
- 8 pieces Saltine Crackers (plain, unsalted, for palate cleanse)
- 4 pieces Blindfolds (reusable cloth or paper, to hide chocolate identity)
- 4 pieces Small Plate (identical white plates for each tester)
- 4 pieces Tasting Score Sheet (printed ranking sheet for each tester)
Instructions
Gather Materials
Collect all chocolate bars, water, saltine crackers, blindfolds, plates, score sheets, and equipment.
Time: PT5M
Cut Chocolate
Using a clean knife and cutting board, cut each chocolate bar into four equal bite‑size pieces.
Time: PT5M
Arrange First Set
Place one piece of each brand on a small plate, labeling positions A‑D only for the organizer (testers must not see labels).
Time: PT3M
Set Up Testing Row
Line the four plates in a row left‑to‑right on the table (position 1‑4).
Time: PT2M
Prepare Palate‑Cleanse Items
Fill water glasses and place two saltine crackers beside each plate.
Time: PT2M
Blindfold Testers
Seat each tester, place a blindfold over their eyes, and ensure they cannot see the chocolates.
Time: PT3M
First Tasting Round
Starting from the leftmost plate, have each tester taste one piece, then sip water and eat a cracker before moving to the next piece. Wait about 30 seconds between samples.
Time: PT10M
Record Rankings
After the first round, ask testers to rank the four chocolates from favorite to least favorite on their score sheet.
Time: PT5M
Randomize Order for Second Round
Collect the pieces, shuffle them, and place them back on the plates in a new random order.
Time: PT3M
Second Tasting Round
Repeat the tasting process with the new order, again using water and crackers between samples.
Time: PT10M
Collect and Tally Results
Gather all score sheets, tally the rankings, and calculate average positions for each chocolate.
Time: PT5M
Cleanup
Collect plates, wash knives, cutting board, glasses, and store any leftover chocolate in airtight containers.
Time: PT10M
Nutrition Facts
- Calories
- 250
- Protein
- 2 g
- Carbohydrates
- 30 g
- Fat
- 15 g
- Fiber
- 1 g
Dietary info: Vegetarian, Contains gluten (crackers)
Allergens: Milk, Soy, Wheat (crackers)
Ingredient Substitutions
- Instead of Feastables Milk Chocolate Bar: any milk chocolate bar
- Instead of Hershey's Milk Chocolate Bar: any standard milk chocolate
- Instead of Lindt Milk Chocolate Bar: any premium milk chocolate
- Instead of Cadbury Dairy Milk Chocolate Bar: any milk chocolate
- Instead of Water: none
- Instead of Saltine Crackers: plain crackers
- Instead of Blindfolds: eye mask
- Instead of Small Plate: paper plate
- Instead of Tasting Score Sheet: verbal ranking
Equipment Needed
- Small Plate
- Blindfold
- Timer
- Pen
- Water Glass
- Saltine Cracker
- Cutting Board
- Knife
- Tasting Score Sheet
- Chair and Table Setup
Critical Steps — Do Not Skip
- Blindfolding testers to remove visual bias
- Palate cleansing with water and crackers between samples
- Randomizing chocolate order for the second round
- Cutting chocolates into equal bite‑size pieces
Chef Tips from the Video
- Room‑temperature chocolate provides a consistent melt and flavor profile
- Use plain, unsalted crackers to avoid adding extra salt that could alter perception
- If a tester is sensitive to dairy, substitute with a high‑quality dairy‑free milk chocolate.
Troubleshooting
Testers report that flavors blend together
Increase the palate‑cleansing interval to 45 seconds and provide an extra cracker between samples.
Bias still appears toward the first sample
Alternate the starting position for each tester (e.g., rotate the row or have some start from the right side).
Chocolate melts too quickly
Keep the chocolate pieces refrigerated until just before the test and work in a cool room.
Storage
Refrigerator: Store any leftover chocolate in an airtight container for up to 2 weeks.
Freezer: Chocolate can be frozen for up to 3 months; thaw at room temperature before next test.
Room temperature: Keep sealed at ≤25°C for up to 1 week.
Make-Ahead Tips
- Pre‑cut all chocolate pieces and store them in a single airtight container
- Print score sheets and arrange plates the night before
- Label blindfolds with numbers to keep track of each tester
Frequently Asked Questions
What is the cultural significance and history of blind chocolate taste tests in American snack culture?
Blind taste tests have long been used in the United States to compare snack products without brand bias, dating back to market research studies in the mid‑20th century. They help consumers focus solely on flavor, making them a popular tool for chocolate manufacturers and food enthusiasts alike.
How did the original Pepsi Challenge influence modern chocolate blind taste tests like the one on The Food Theorists channel?
The 1983 Pepsi Challenge demonstrated that removing branding could overturn consumer expectations. This concept inspired later blind tests, including The Food Theorists' chocolate comparison, where visual cues are eliminated to reveal true flavor preferences.
What traditional regional variations exist for chocolate tasting rituals in American versus European cultures?
In the United States, chocolate tastings often involve bite‑size samples with water and plain crackers, while European traditions may include pairing chocolate with wine, cheese, or fruit and using a more formal palate‑cleansing protocol. Both aim to isolate flavor but differ in accompaniments and presentation.
Why does the YouTube channel The Food Theorists emphasize randomizing chocolate order for a second round?
The Food Theorists want to eliminate primacy and anchoring biases that occur when the same sample is always tasted first. By reshuffling the order, each chocolate gets an equal chance to be the initial impression, ensuring a fairer comparison.
What is the most common mistake to avoid when conducting a blind chocolate taste test?
A frequent error is failing to cleanse the palate between samples, which leads to sensory adaptation and makes later chocolates taste less sweet. Using water and a plain cracker between each bite restores taste‑bud sensitivity.
Can I prepare the blind chocolate taste test ahead of time and store the results?
Yes, you can pre‑cut the chocolate pieces and print the score sheets the day before. Store the chocolate in an airtight container at room temperature or briefly chilled, and keep the score sheets in a dry place until the test.
What texture and appearance should I look for when cutting chocolate into bite‑size pieces for a taste test?
Each piece should be roughly the same size—about 1 inch square or a small cube—so that the amount of chocolate consumed per sample is consistent. The pieces should be cleanly broken without crumbs to avoid mixing flavors.
How does the YouTube channel The Food Theorists specialize in food‑science analysis?
The Food Theorists focuses on deconstructing popular food trends, marketing claims, and experimental designs using scientific reasoning and psychology. Their videos blend entertainment with rigorous analysis of flavor, perception, and consumer behavior.
What other chocolate‑related videos is the YouTube channel The Food Theorists known for?
The Food Theorists has produced videos on the chemistry of candy textures, the history of iconic chocolate brands, and deep dives into viral chocolate challenges, all presented with a blend of humor and scientific insight.
What safety precautions should I take when using blindfolds and knives during the chocolate taste test?
Ensure blindfolds are snug but do not obstruct breathing, and keep knives on a stable cutting board away from the testing area. Always cut chocolate before blindfolding participants to avoid accidental injury.
Last updated: September 3, 2026
