Knorr SavorRich Chicken Concentrated Seasoning that is better than Powder

Knorr SavorRich Chicken Concentrated Seasoning that is better than Powder is a easy Singaporean recipe that serves 4. 420 calories per serving. Recipe by Knorr Singapore on YouTube.

Prep: 10 min | Cook: 15 min | Total: 35 min

Cost: $15.24 total, $3.81 per serving

Ingredients

  • 1 kilogram Chicken Thighs (bone‑in, skin‑on) (cut into medium pieces)
  • 2 tablespoons Knorr Concentrated Seasoning Liquid (rich meaty flavor, better than powder)
  • 1 teaspoon Salt (adjust to taste)
  • 0.5 teaspoon Black Pepper (freshly ground)
  • 2 cups Vegetable Oil (for deep frying, high smoke point)

Instructions

  1. Prepare Chicken

    Rinse the chicken pieces under cold water, pat dry with paper towels, and place them in a large mixing bowl.

    Time: PT2M

  2. Mix Seasoning

    Add the Knorr concentrated seasoning, salt, and black pepper to the bowl. Toss the chicken until every piece is evenly coated.

    Time: PT3M

  3. Marinate Quickly

    Let the seasoned chicken rest for 5 minutes at room temperature. This short marination allows the liquid seasoning to penetrate the meat.

    Time: PT5M

  4. Heat Oil

    Pour vegetable oil into the deep fryer or pot to a depth of about 2‑3 inches. Heat over medium‑high heat until it reaches 350°F (175°C).

    Time: PT5M

    Temperature: 350°F

  5. Fry Chicken

    Working in batches, gently lower the chicken pieces into the hot oil using tongs. Fry for 6‑8 minutes, turning once, until the coating is deep golden and the internal temperature reaches 165°F (74°C).

    Time: PT8M

    Temperature: 350°F

  6. Drain and Rest

    Remove the fried chicken with tongs and place on a plate lined with paper towels or a wire rack to drain excess oil. Let rest for 2 minutes before serving.

    Time: PT2M

  7. Serve

    Serve hot with your favorite dipping sauce or a side of rice and salad.

    Time: PT0M

Nutrition Facts

Calories
420
Protein
28 g
Carbohydrates
5 g
Fat
30 g
Fiber
0 g

Dietary info: Contains meat, Not vegan, Can be made gluten‑free with a gluten‑free seasoning substitute

Allergens: Soy (in Knorr seasoning), Potential gluten if seasoning contains wheat

Last updated: April 19, 2026

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Knorr SavorRich Chicken Concentrated Seasoning that is better than Powder

Recipe by Knorr Singapore

A quick‑marinated, extra‑juicy fried chicken using Knorr's rich concentrated seasoning liquid for a deep meaty flavor in minutes.

EasySingaporeanServes 4

Shop all ingredients on Amazon in one click • Printable PDF with shopping checklist

Source Video
12m
Prep
13m
Cook
10m
Cleanup
35m
Total

Cost Breakdown

$15.24
Total cost
$3.81
Per serving

Critical Success Points

  • Coating the chicken evenly with Knorr concentrated seasoning.
  • Heating oil to the correct temperature (350°F).
  • Maintaining oil temperature while frying.

Safety Warnings

  • Hot oil can cause severe burns – keep children away and use long‑handled tongs.
  • Do not fill the pot more than half full to prevent overflow.

Frequently Asked Questions

Everything you need to know about this recipe

Q

What is the cultural significance and history of fried chicken in Singaporean cuisine?

A

Fried chicken, especially the crispy, soy‑marinated style, is a beloved street‑food staple in Singapore, reflecting the island’s multicultural influences from Chinese, Malay, and Indian cooking traditions.

cultural
Q

What are the traditional regional variations of fried chicken in Singaporean cuisine?

A

In Singapore, you’ll find variations such as Hainanese chicken rice (poached), Malay-style fried chicken with turmeric, and Chinese‑style soy‑marinated crispy chicken, each using distinct marinades and spice blends.

cultural
Q

How is fried chicken traditionally served in Singapore?

A

It is commonly served hot with a side of rice or noodles, accompanied by chili sauce, soy‑vinegar dip, or a squeeze of lime, and often enjoyed as a snack at hawker centres.

cultural
Q

What occasions or celebrations is fried chicken traditionally associated with in Singapore?

A

Fried chicken is a popular choice for casual gatherings, night‑market outings, and festive celebrations such as Chinese New Year or Hari Raya when families share hearty, shareable dishes.

cultural
Q

What other Singaporean dishes pair well with Knorr Concentrated Seasoning Fried Chicken?

A

Pair it with fragrant jasmine rice, a simple cucumber salad, or a bowl of laksa broth for a balanced meal that showcases Singapore’s blend of flavors.

cultural
Q

What are the authentic traditional ingredients for Singaporean fried chicken versus acceptable substitutes?

A

Traditional recipes use soy sauce, garlic, and sometimes five‑spice powder. Knorr’s concentrated seasoning offers a convenient shortcut, but you can substitute with a mix of soy sauce, mushroom broth, and a pinch of sugar for a similar depth.

cultural
Q

What are the most common mistakes to avoid when making Knorr Concentrated Seasoning Fried Chicken?

A

Common errors include using cold oil, overcrowding the pan, and not drying the chicken properly, all of which lead to soggy coating and uneven cooking.

technical
Q

Why does this recipe use Knorr Concentrated Seasoning instead of a dry spice powder?

A

The liquid seasoning penetrates the meat faster, delivering a richer, juicier flavor in minutes, whereas dry powder requires longer marination to achieve the same depth.

technical
Q

Can I make Knorr Concentrated Seasoning Fried Chicken ahead of time and how should I store it?

A

Yes, you can marinate the chicken up to 24 hours in the refrigerator. After frying, store leftovers in an airtight container in the fridge for up to 2 days and reheat in a hot oven to retain crispness.

technical
Q

What texture and appearance should I look for when frying the chicken?

A

The crust should be deep golden‑brown, crisp to the touch, and the meat inside should be moist with an internal temperature of 165°F (74°C).

technical
Q

What does the YouTube channel Knorr Singapore specialize in?

A

The YouTube channel Knorr Singapore focuses on quick, flavor‑packed home cooking tutorials that showcase how to use Knorr products to simplify everyday meals.

channel
Q

How does the YouTube channel Knorr Singapore's approach to Singaporean cooking differ from other cooking channels?

A

Knorr Singapore emphasizes product‑centric shortcuts, concise 5‑minute tutorials, and local taste profiles, whereas many other channels may focus on traditional techniques without product integration.

channel

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